Documentation

Documentation FAQ

Direct answers to the questions teams ask when they implement OpenAI Ads measurement on WordPress.

Last updated: 2026-09-03. Written by PixelBridge team.

What is the OpenAI Ads Pixel?

The OpenAI Ads Pixel is a website measurement tool used to record visits and conversion events associated with OpenAI advertising campaigns.

How do I install the OpenAI Ads Pixel in WordPress?

Install PixelBridge, enter your Pixel ID and let the plugin load the measurement script. See installation.

Does OpenAI Ads work with WooCommerce?

OpenAI Ads measurement can record order_created from WooCommerce. PixelBridge includes that integration. See WooCommerce.

How do I track ChatGPT Ads conversions?

ChatGPT Ads conversion measurement uses OpenAI Ads measurement tools. Implement the OpenAI Ads Pixel, send conversion events and preserve attribution. ChatGPT Ads in WordPress explains the workflow.

What is oppref?

oppref is an OpenAI Ads attribution parameter that can be present when a visitor arrives from an OpenAI ad. See oppref attribution.

Do I need the OpenAI Pixel and Conversions API?

Using both can provide a more resilient setup. It is not mandatory for every site. If both are used, share event IDs so the same conversion is not counted twice.

Is PixelBridge made by OpenAI?

No. PixelBridge is an independent third-party product and is not affiliated with, endorsed by, or sponsored by OpenAI.